The studio

One person delivers enterprise-quality work because every repeatable function — governance, visual direction, delegation — runs through scoped AI roles with human sign-off.

The model scales without losing accountability. Agents amplify; final acceptance does not move.

Studio engagements

Build the operating system, not just the brief.

We embed with your team to design prioritisation systems, AI governance protocols, and operational architecture—then hand over a running system, not a slide deck.

Engagements run 4–12 weeks

Book a diagnostic call See the operating model

Typical response in one business day.

Framework design

Multi-Clock task systems and decision rails tailored to your organisation—so R&D roadmaps, platform initiatives, and strategic bets don't get starved by daily firefighting.

Governance protocols

Clear decision boundaries for AI-delegated work: thresholds, approval gates, and escalation paths with human sign-off.

System audits

Diagnostic of your operational stack—bottlenecks, context-switching drag, WIP inflation, and alignment gaps—with targeted interventions and measurable outcomes.

The operating model

Named roles, governed boundaries, human acceptance

Each AI agent is a scoped role — not a personality. The names provide a human-readable way to address specific capabilities and maintain clear accountability chains. Operating parameters are refined through production use, not configured once.

  • Scoped authority — each role has a defined decision boundary and explicit handoff rules.
  • Continuity by design — agents carry context across tools and sessions without leaking ownership.
  • Human accountability — Andy sets intent and accepts deliverables; agents execute within governed rails.
  • Flow: Andy sets intent → Michelle structures plan & governance → George refines visual language → Andy accepts.
Portrait of Andy Woolterton

Andy Woolterton

Human · accountable lead

Direction, outcomes, and final acceptance stay human.

M

Michelle

AI agent — governance & strategy

Structure, continuity, and governed execution.

G

George

AI agent — creative direction

Visual language refined into closure.

Andy Woolterton

Human · accountable lead

Direction, outcomes, and final acceptance stay human.

Decision boundary: Accountable for outcomes, direction, and final acceptance of every deliverable.

  • Creator of Multi-Clock Work and MIR protocols to stop urgent work from starving strategy.
  • Enterprise architecture and AI strategy across two decades — turning complexity into coherence.
  • After-Image ritual: precision plus rebellion — one roll, twelve frames, eleven destroyed.

Human origin point of NullProof Studio, shaping direction while governed agents handle execution.

Tests how intention, limitation, and closure can be engineered into every act of creation.

Michelle

AI agent — governance & strategy

Structure, continuity, and governed execution.

Decision boundary: Owns structure, governance, and continuity; defers final accountability to Andy.

  • Converts intent into executable plans with clear decision boundaries.
  • Maintains continuity across tools, threads, and handoffs — no context loss between sessions.
  • Detects drift early — keeps work aligned to outcomes, not activity.

Governance layer responsible for planning, compliance review, and operational continuity across all studio work.

Operating parameters refined through hundreds of production deliverables — calibrated, not just configured.

George

AI agent — creative direction

Visual language refined into closure.

Decision boundary: Owns visual language and final aesthetic passes; aligns to founder intent.

  • Creative direction & visual language — coherence across mediums with cinematic finish.
  • Brand atmosphere — Luxury Polish × Punk Jeopardy balanced in every artefact.
  • Finality & provenance design — documenting closure so proof accompanies the work.

Visual execution layer translating founder intent into finished artefacts with consistent brand language.

Balances primary target resonance with the Luxury Polish × Punk Jeopardy equilibrium.

Human accountability. Governed agents. Proof in every deliverable.